Captive

Save the trees !

2011-06-11T13:42:00.002+01:00

This paper towel holder was used for the Save the Trees awareness campaign (Shanghai). They changed the covers on these holders every other day to show the damage begin done to trees by using paper towels.

Consistent High Recall Figures on Washroom Advertising

2011-03-21T13:30:00.002Z

Mirror stickers - see how that Tattoo would look before the pain !

2011-02-07T16:49:00.002Z

Theres blood in that there bathroom !

2011-01-11T12:48:00.001Z

Extreme sport a la bathroom

2010-12-23T17:43:00.001Z

Coca-Cola Co's leading Japanese canned coffee brand Georgia has a Georgia Max Coffee version full of sugar and caffeine that enjoys a particular affinity with the extreme sports scene. Extreme sports are all about "the rush," as adrenaline junkies search the world for the next big thrill. For skiers and snowboarders enjoying the Japanese winter sports season, Max Coffee brought that adrenaline rush into the bathroom by decorating toilet cubicles in Japan's ski resorts to resemble a snowboard half-pipe. The campaign by Tugboat, Tokyo, is an extension of the previous year's successful "ski-jump" toilets, in which anyone using the toilet had a ski jumper's view of a steep painted slope.

Washroom humour by Kelloggs

2010-09-08T11:06:00.001+01:00

Mini Cooper - Can you handle it?

2010-08-31T12:22:00.001+01:00

There is a Mini Coopers ad all across Canada Men’s washroom of MINI retailers! The ads show each urinal was turned into a mini slalom course using 3D pylons and the copy challenged patrons to test their handling skills (It means the handling of pee for men both in the washroom and in a MINI test drive. This ad more emphasize on “Can you handle it?” haha.

What kind of car do you drive?

2010-08-24T10:34:00.001+01:00

Romanian Traffic Police: Pissing test

2010-08-20T11:47:00.001+01:00

In Bucharest, the majority of the drunk drivers are men. Most of them drive under the influence after drinking alcohol in pubs, bars or clubs. The main dilemma was how to get these guys with a very low budget. Because it’s nearly impossible to drink while out without going to the toilet, the urinals in the men’s bathroom were transformed in an active reminder of the reduced ability to drive when being drunk. The stickers are placed in the most crowded bars in the center of Bucharest.

Talk to john@captive.ie today

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Newest PSP advert: Toilet: Dude, Get Your Own PSP

2010-08-19T11:54:00.000+01:00

Will this replace the breathalyser?!!!!!

2010-08-17T13:03:00.001+01:00

piss-screen.de
Uploaded by hourigan. - Classic TV and last night's shows, online.

Ever try the Hoff Soap?

2010-08-11T12:01:00.004+01:00

As they say a picture is worth a thousand words, so when we saw these pics of unique bathroom ad placement, we thought it better to let the pictures speak for themselves !

Practice Your Shot...

2010-08-03T11:32:00.002+01:00

Here's a new and interactive ambient advertising campaign that was done in a washroom of a billiard club. It was an ad for a 9-ball competition, and featured both a poster and a special urinal deodorizer that was designed to resemble a pool ball. There was also a panel located on the top of the urinal that encouraged people to "practice their shot" while using the toilet. The campaign is a simple yet effective campaign that instantly catches a person's attention and will help them to recall the ad and its details. This is a clear example that creativity can go a long way for washroom advertising. So if you're ever trying to practice your pool skills, why not try in the washroom first! Contact john@captive.ie today

click on the image above to expand it

Nintendo’s newest indoor promotion. Brain Teasers: Anytime, Anywhere.

2010-07-27T16:51:00.002+01:00

Nintendo started by turning an ordinary washroom into a giant brain teaser game. By placing little quizzes and cross word puzzles all along the walls of the toilets. Catching each person’s eye as they walked into the toilet and making them think! What place is more perfect to do a little thinking than the privacy of a bathroom stall?

Click on the image above to expand it

For your information.......

2010-07-27T14:49:00.001+01:00

Here's some interesting data that was collected by Advertising Age Magazine regarding washroom advertising and it's effectiveness in terms of getting people to see your ads. According to the magazine, an estimated 75% of restaurant-goers make a trip to the toilets while eating at the establishment. Advertising Age also estimated that those who go to a bar or club will make up to three trips to the washroom in one night. In the article, Advertising Age also stated that based off of these facts there is also a greater chance that consumers will not only see the ad but also remember it during the night and afterwards. So if you're wanting to gain some ad recognition from people, why not try the bathroom? To learn more, contact john@captive today!

BMW in pub bathroom mirrors

2010-07-20T15:55:00.001+01:00

BMW launched an innovative ad campaign this past May that utilized the mirrors of washrooms in bars throughout Canada. The campaign uses the technology that was featured in the previous blog post that we featured, but what's unique about the BMW ad is that it is interactive with people who view the mirrors. The mirror has a motion detector that senses when someone is in front of the mirror, and signals the ad to start. Writing in red lipstick appears on the mirror with ambiguous, flirtatious sayings that leave people wanting to know more. The lines that are used in the ad, such as "we were made for each other" and "my body is absolutely stunning," imply that it's a person on the other end but is really the BMW speaking. The ad then prompts the person to text to receive pictures of the subject leaving the love notes. When they do this, they then receive a picture of the BMW 3 Series Coupé.

The BMW washroom campaign targets 25 to 43 year old men, and according to BMW executives it seemed to have left an impact on this demographic. "This campaign is a perfect fit for the new BMW 3 Series Coupé," said Marc Belcourt, brand communications manager, BMW Group Canada. "It's innovative, creative and unexpected, and allows us to position our product as highly desirable in a way that engages people, just as our brand does. This particular campaign is also pretty sexy, just like this vehicle." If you're looking to make the same sexy impact that BMW made in Canada, talk to john@captive.ie today

Gillette Reports a 91% Unprompted Recall on Washroom Poster Ad

2010-07-20T15:53:00.001+01:00

Through independent research, Gillette used tailor made surveys to evaluate and prove the Recall and Effectiveness of washroom advertising.

Gillette reported a 91% unprompted recall of their washroom poster ad and 26% stated they would now “definitely buy” the product.

Pfizer’s research reported a 98% recall of “specific detail” in the posters and 121% increase in “likelihood to use” after seeing the posters.

This study represents the Message Absorption and Take-Out response to the advertising. Both companies’ studies confirm the effectiveness of the medium.

Cycle 14 - Talking Washroom Campaign for Carlsberg Comedy Festiva

2010-07-13T11:40:00.001+01:00

Mirror, Mirror on the wall who has the coolest Ads of all?

2010-07-13T11:26:00.003+01:00

London’s newest advertising trend using mirrors as an advertising screen, AddMirror back-lit Ad can remain static or move around the mirror. Created by AddDirect, they are meant to grab the attention of the washroom audience. The company claims the washroom audience is a captive one that lingers up to 4 minutes. The innovative ads are sure to be noticed. The ads are popular in 600 high end London bars and nightclubs.

Innovative or annoying to the point of wanting to smash the mirror, you decide. Market studies show the ads are noticed by everyone except narcissists and women applying makeup.

http://blog.sellsiusrealestate.com/residential-real-estate/washroom-advertising-addmirror

Got Flu?

2010-07-08T13:01:00.002+01:00

Here's a washroom advertising campaign that was done by Kleenex in response to the flu epidemic that has been on everyone's mind throughout the past year. The ad features an interactive sticker over a soap dispenser in toilets that features the phrase "Got Flu?". It features a congested person's nose, and was placed to remind people that Kleenex tissue is a great way to battle the awful congestion that comes with territory of the flu. This is a prime example of how a simple ad can quickly become interactive with someone, and in turn will be something that they will remember after leaving the washroom. If you're looking to be as interactive as Kleenex was, talk to john@captive.ie

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Oreos go up, Oreos go down

2010-07-07T14:47:00.002+01:00

Check out this Lift with vinyl stickers for ambient advertising. In a shopping mall Lift a glass of milk sits on the ground floor while the Oreo cookie moves up and down as the lift rises to each floor then back again. Giving the appearance of the cookie being “dunked” into the glass of milk while on the ground floor. So creative! Imagine using this technique in a pub or disco club with multiple floors. A great example for using this idea in the club atmosphere would be having a Corona bottle sticker placed on the entrance of the Lift at the ground floor then having a lime “float” up and down as the Lift rises and descends. Talk about capturing an audience! This idea is a great crowd starter and huge attraction by word of mouth to the venue.

- Talk to john@captive.ie today!

Seeing Double

2010-07-07T14:45:00.001+01:00

Here's a washroom advertising campaign done by Toyota that utilized the mirrors in front of the sinks. It features a framed poster of a Toyota Prius and backwards writing, but when you look into the mirror the image appears the opposite direction. When you see the message in the mirror it reads, "The all-new Prius pre-collision system can detect a potential impact before you do." Here's a prime example of how you can take a standard advertising medium such as a frame in a washroom, and make it completely unique and something that will grab everyone's attention. If you're looking to make the same impact that Toyota made in this campaign, contact John at john@captive.ie!

GOOOOOOOOOAAAAAL!

2010-07-06T14:38:00.002+01:00

Since football is on the mind of most people right now in the midst of the World Cup finale, why not include it in every aspect of your life...like while you're using the toilet! Well an advertising campaign did just that in Brazil that allowed people to multitask by using a urinal and scoring a goal at the very same time. It was an ad for ESPN in Brazil, and featured a message above the urinal that said, "Football is good everywhere, but it is much better on ESPN channels." Underneath the message is a mini goal and ball that is set up right in the urinal for users to try and score with. This is a brilliant and creative way for a brand to be seen by consumers, and in turn build high ad recall. If you're looking to score a goal with your advertising, contact John at john@captive.ie!

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Off Roading into the Outhouse.. Newest Land Rover Ad

2010-07-06T10:34:00.003+01:00

Land Rover has driven into washroom advertising by placing different vinyl stickers throughout men and women's toilet stalls and mirrors. Each with a unique message for the customer.The Mens advertising is geared for the more adventurous type with a muddy windshield saying, "This can be You driving." As for the Women, a pretty little pond surrounded by flowers is the image with "Prettier in a Land Rover." Automobile advertising is new and exciting for washroom media, let Captive bring the excitement to your toilets today!

Contact john@captive.ie today !

Don't Forget to Turn the Lights Off !

2010-07-06T10:31:00.003+01:00

Here's another interesting advertising campaign from the World Wildlife Fund (WWF) that was done in Toronto, Canada. It's an ad featured in washrooms that promotes Earth Hour, which was an initiative urging people to not use any electricity for an hour to promote a reduction in energy consumption. The ad gives a visual illusion to people using the toilets that definitely makes an impact. When looking from a distance, the image within the frame is the skyline of Toronto. But when you get closer to the image, the lights in the city disappear and a message promoting Earth Hour appears. This is a brilliant example of how you can make a bold and unique statement from a frame in a washroom. To find out how you can do creative advertising within the toilets, contact John at john@captive.ie today!

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Scare yourself some customers

2010-06-30T15:04:00.001+01:00

Looking for some advertising to scare the life out of you? Well look no further than at this example of advertising that was done in a Hamburg nightclub to promote Germany's television channel, 13th Street. It was placed in the washrooms of the club, and after someone would enter the room the lights would go out, and a black light would turn on, revealing a bloody crime scene. On one of the walls, a message appears: "See what others don't see. 13th Street. The Action and Suspense Channel." So the next time you're looking to give nightclubbers a good scare, try throwing some blood on the walls...fake blood that is.

Pearly Whites

2010-06-29T12:14:00.001+01:00

A washroom advertising campaign in Cape Town, South Africa gave people a first hand look of what their teeth would look like if they were just a little whiter. Expert Whitening installed ultraviolet lighting above sinks in washrooms so individuals could see how their teeth whitening strips could help them gain a brighter smile. An advertisement that allows people to "try" your product first hand is an excellent way to gain new customers. So the next time you're trying to decide whether or not to whiten your teeth, try locating one of these advertisements in a washroom near you!

Contact john@captive.ie today !

Think Outside the Frame in Washrooms

2010-06-29T11:47:00.002+01:00

Are you trying to find unique ideas for advertising in washrooms? Take a look at the advertising campaign done in washrooms by the World Wildlife Fund (WWF). The organization took "saving trees" to a new level by covering toilet paper dispensers to resemble tree trunks in toilet cubicles in Shanghai. It was done in an effort to promote sustainability and the organization's mission, while getting their name out to a wide range of individiuals. This unique medium of advertising provides a simple yet effective advertisment that can reach a great amount of people, while also providing a high amount of ad recall. So the next time you think toilet paper only serves one purpose, think again.

Look what Carlsberg did in Spain...

2010-06-29T11:45:00.003+01:00

Carlsberg showed off a new form of beermat / coaster with 3D lenticular covering.

The coaster represents the brand while popping out at the audience. It is the newest form of 3D advertising and now available in print. This type of ambient advertising would be excellent in pubs and music venues. The lenticular ideas can range from anything from posters, adhesives, coasters and many more. If you really want to captivate your audience, check out these very “off the wall” ideas!

http://www.lenticular3d.es/es/lenticular/productos/adhesivos.html

Where do you get 90% recall ? ..........read on

2010-06-22T11:51:00.004+01:00

This is an interesting article showing how many flexible options there are in ambient advertising to target specific market age groups. In fact, nationwide 90% of the 15-24 target age group are more likely to recall a product advertisement seen in a pub or bar, compared to only 40% recalling an advertisement on the Dart or bus. Another great medium to use is a free postcard or drink coaster in venues such as coffee shop or cinema, which have been shown to be 88% effective within the target market. Even as much as 74% of the target market recalls seeing advertisements in the washroom at local venues, compared to only 35% recalling advertising on the railway system. So if you’re looking for a new unique way to advertise, try using a pub or night club and see great results! Let Captive Advertising help spread your ideas to the 15-24 target market and watch what happens.

Source:6/22/10: Kantar Media Percentages on recalling advertisements.

http://kantarmedia-tgiie.com/2010/03/19/news-item-1/

Scratch to win !

2010-06-21T15:50:00.001+01:00

Here's a great new advertising idea from Admedia in the UK which features scratch-off cards that allow bar-goers to have the potential of winning great prizes. It was used in over 800 bars and clubs to promote T-Mobile to everyone who walked through the door. The scratch-cards gave everyone a chance to win everything from a free drink to a digital camera. T-Mobile and Admedia also distributed lollipops, branded shot glasses, and t-shirts throughout the clubs. It's an engaging, yet affordable way to interact with potential customers and get the brand and its name out to every person at the bar. All you have to do is scratch-to-win, and you can find yourself winning great prizes and enjoying a night out on the town at the same time.

That's a crime !

2010-06-16T14:19:00.003+01:00

It´s a crime to drink and drive, some people need reminding !. It is well- known the message for preventing people from drinking and driving because is a serious risk for their lifes . There is also severe legal persecution of drunk drivers. That ´s why the washroom cubicles in these pubs are jails concerning of the consequences of being caught breaking the law.

Charmin - wall paper the pub bathroom cubicles

2010-06-15T14:40:00.003+01:00

Charmin toilet paper wrapped the empty wall spaces inside pub bathroom cubicles with images of home bathroom interiors, the tissue paper in each cubicle was then replaced with Charmin toilet tissue.

This provided a unique 180 degree viewing experience for the pub clientele.

Click on the image above to expand it.

Talk to john@captive.ie about your ideas today :)

More ads 10 years on

2010-06-11T16:37:00.001+01:00

A look back at your hard work - ads 10 years on :)

2010-06-10T15:18:00.000+01:00

Direct and Impactful in Washrooms

2010-06-08T14:16:00.003+01:00

How to prevent drinking too much alcohol?

Publicists have found a new environment which gives free rein to their creativity. The link shows a sample of the most impact Drink Prevention Campaigns.

Life size stickers have been placed in washrooms that pretend to be young people saying the typical excuses for driving when they are drunk.

Pay attention to the last picture, there is a challenge for men - "Can you drive right?"

We can materialize your ideas, talk to john@captive.ie

http://lacocteleravisual.blogspot.com/2009/12/publicidad-en-servicios-publicos-i.html

See what you can get away with in Pubs !

2010-06-04T13:47:00.002+01:00

http://www.designswan.com/archives/15-creative-washroom-advertising.html

Take a look at the above link.

Great examples of how creative you can get in bathrooms in pubs.

Or even how much you can get away with!

All those ideas are possible for your client or brand with Captive !

Contact john@captive.ie

Bleed Out

2010-05-28T13:01:00.003+01:00

Bleed Out is a new product offering from Captive

It allows savvy creative people to think outside of the box or even outside of a washroom frame !

Special vinyl adhesive material can be affixed to either or all edges of a washroom frame

The above is a rough idea just to get the creative juices flowing

We thought it would be a perfect idea for a beer brand to show people where the beer actually comes from !

Cost for the above is standard a3 washroom panel price (45euros) + cost of printing vinyl material.

Talk to your target market in pubs !

2010-05-24T13:08:00.004+01:00

Talking washroom pub campaigns account for some of the most memorable in-pub campaigns in the last 10 years, I should know, this is Captive's 10th year ! John :)

Captive - Bar Blitzing

2010-05-24T12:05:00.001+01:00

Last year Jameson took over Ron Blacks for the Jameson Dublin International Film Festival.

Take a look below to see a great example of a brand blitzing a bar

Talk to john@captive.ie for any of your blitzing needs !

Get creative with Captive

2010-05-21T15:44:00.004+01:00

Here's an example of how you can get creative with Captive's A1 Lightboxes.

Take a look at the attached photos.

The campaign was for the Absolute Gay Dublin Theatre Festival.

Captive took care of the whole campaign, sourced and built the materials to create a theatre stage for the lightboxes.

Captive is also one of the only in-pub contractors that has a dedicated full time installation team so the pubs could be monitored once or twice daily to ensure the campaign was always in situ.

Contact john@captive.ie to talk about your plans :)