Here's a new and interactive ambient advertising campaign that was done in a washroom of a billiard club. It was an ad for a 9-ball competition, and featured both a poster and a special urinal deodorizer that was designed to resemble a pool ball. There was also a panel located on the top of the urinal that encouraged people to "practice their shot" while using the toilet. The campaign is a simple yet effective campaign that instantly catches a person's attention and will help them to recall the ad and its details. This is a clear example that creativity can go a long way for washroom advertising. So if you're ever trying to practice your pool skills, why not try in the washroom first! Contact john@captive.ie today
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