London’s newest advertising trend using mirrors as an advertising screen, AddMirror back-lit Ad can remain static or move around the mirror. Created by AddDirect, they are meant to grab the attention of the washroom audience. The company claims the washroom audience is a captive one that lingers up to 4 minutes. The innovative ads are sure to be noticed. The ads are popular in 600 high end London bars and nightclubs.
Innovative or annoying to the point of wanting to smash the mirror, you decide. Market studies show the ads are noticed by everyone except narcissists and women applying makeup.
http://blog.sellsiusrealestate.com/residential-real-estate/washroom-advertising-addmirror
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