Gillette Reports a 91% Unprompted Recall on Washroom Poster Ad

Through independent research, Gillette used tailor made surveys to evaluate and prove the Recall and Effectiveness of washroom advertising.

Gillette reported a 91% unprompted recall of their washroom poster ad and 26% stated they would now “definitely buy” the product.

Pfizer’s research reported a 98% recall of “specific detail” in the posters and 121% increase in “likelihood to use” after seeing the posters.

This study represents the Message Absorption and Take-Out response to the advertising. Both companies’ studies confirm the effectiveness of the medium.