Here's some interesting data that was collected by Advertising Age Magazine regarding washroom advertising and it's effectiveness in terms of getting people to see your ads. According to the magazine, an estimated 75% of restaurant-goers make a trip to the toilets while eating at the establishment. Advertising Age also estimated that those who go to a bar or club will make up to three trips to the washroom in one night. In the article, Advertising Age also stated that based off of these facts there is also a greater chance that consumers will not only see the ad but also remember it during the night and afterwards. So if you're wanting to gain some ad recognition from people, why not try the bathroom? To learn more, contact john@captive today!
27 July, 2010
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