11 June, 2011

Save the trees !

This paper towel holder was used for the Save the Trees awareness campaign (Shanghai). They changed the covers on these holders every other day to show the damage begin done to trees by using paper towels.

23 December, 2010

Extreme sport a la bathroom


Coca-Cola Co's leading Japanese canned coffee brand Georgia has a Georgia Max Coffee version full of sugar and caffeine that enjoys a particular affinity with the extreme sports scene. Extreme sports are all about "the rush," as adrenaline junkies search the world for the next big thrill. For skiers and snowboarders enjoying the Japanese winter sports season, Max Coffee brought that adrenaline rush into the bathroom by decorating toilet cubicles in Japan's ski resorts to resemble a snowboard half-pipe. The campaign by Tugboat, Tokyo, is an extension of the previous year's successful "ski-jump" toilets, in which anyone using the toilet had a ski jumper's view of a steep painted slope.

31 August, 2010

Mini Cooper - Can you handle it?


There is a Mini Coopers ad all across Canada Men’s washroom of MINI retailers! The ads show each urinal was turned into a mini slalom course using 3D pylons and the copy challenged patrons to test their handling skills (It means the handling of pee for men :) both in the washroom and in a MINI test drive. This ad more emphasize on “Can you handle it?” haha.